---
title: Can I customize Orita's Engagement Level segments?
description: Learn how to combine Orita engagement levels with other segment conditions in Klaviyo — including product affinity, lapsed customers, and explicit vs. implicit consent targeting.
---

[Skip to content](https://help.orita.ai/can-i-customize-oritas-engagement-level-segments#main-content)

English

Show submenu for translations

![Default Logo-1.png\]](https://help.orita.ai/hs-fs/hubfs/Default%20Logo-1.png?height=40&name=Default%20Logo-1.png)

Open main navigation

Close main navigation

- English
  
  Show submenu for translations

 You have questions. We have answers.

- There are no suggestions because the search field is empty.

1. [Help Center](https://help.orita.ai/?hsLang=en)
2. [Engagement Levels](https://help.orita.ai/engagement-levels?hsLang=en)

# Can I customize Orita's Engagement Level segments?

Yes! You can treat Orita engagement levels like you would any other segment condition to tailor segmentation to your specific strategy.

For example, in Klaviyo's segment builder, you can create a segment of Highly Engaged Purchasers as shown below:

![Screenshot 2026-05-22 at 1.43.35 PM](https://help.orita.ai/hs-fs/hubfs/Screenshot%202026-05-22%20at%201.43.35%20PM.png?width=567&height=380&name=Screenshot%202026-05-22%20at%201.43.35%20PM.png)

Checkout using Engagement Levels for:

- [Product affinity segments](https://www.loom.com/share/29f25d67891644c09559a362ac4a8b8f)
- [Lapsed customer segments](https://www.loom.com/share/7615d1914c4346f28fa41f4678be53cc)

You can also make distinctions between **Explicit or Implicit Consent Segments.**

Orita segments will include both implicit and explicit consent by default. To target only explicit subscribers, use the `can receive email marketing BECAUSE person subscribed` condition within Klaviyo's segment builder.

1. Explicit consent - a profile has given explicit notice that they have opted in to receive marketing emails from you, most commonly from a newsletter / email collection form. Hence they have subscribed to your marketing communication, and Klaviyo reflects this on their profile.
2. Implicit consent - a profile has given you their email address through a variety of methods (like abandoned checkout, made a purchase, submitted quiz response), but not explicitly opted into marketing consent. So while they’ve not explicitly ‘subscribed’, they are still emailable, with slightly elevated compliance and deliverability risk. Klaviyo denotes this as `never subscribed` on their profile.

- [How Orita Works](https://help.orita.ai/how-orita-works?hsLang=en)
- [Getting Started with Orita](https://help.orita.ai/getting-started-with-orita?hsLang=en)
- [Customer Data](https://help.orita.ai/customer-data?hsLang=en)
- [Metrics and Updates](https://help.orita.ai/metrics-and-updates?hsLang=en)
- [Tools and Access](https://help.orita.ai/tools-and-access?hsLang=en#main-content)
  
  
  
  
  
    - [Klaviyo OAuth](https://help.orita.ai/tools-and-access?hsLang=en#klaviyo-oauth)
- [Billing and Payments](https://help.orita.ai/billing-and-payments?hsLang=en)
- [Engagement Levels](https://help.orita.ai/engagement-levels?hsLang=en)
- [Orita Grow Audiences](https://help.orita.ai/orita-grow-audiences?hsLang=en)
- [Orita SMS](https://help.orita.ai/orita-sms?hsLang=en)

[![Default Logo-2](https://help.orita.ai/hs-fs/hubfs/Default%20Logo-2.png?width=109&height=30&name=Default%20Logo-2.png "Default Logo-2")](http://orita.ai)

Help Center

Copyright © 2026, Orita Inc