Does Orita require a tracking pixel or any code installed on our website?

Nope! Orita works entirely through your Klaviyo account and does not require a pixel, tag, or any on-site code. The only requirement is granting Orita Klaviyo admin access (typically via a designated data email address). Everything Orita needs (profile data, engagement signals, event streams) is pulled directly through Klaviyo's API. No developer work is required.