How does Orita define incremental revenue?

Incremental Revenue comes from profiles in your active list who were not being mailed until Orita's models found them.

We look at profiles who:
• Had been created in Klaviyo before you onboarded with Orita
• Had not received an email in 30 days prior to start with Orita
• Took no obvious engagement action (active on site, clicked email, placed order, viewed product) in the weeks prior to onboarding with Orita that would have landed them in the your own segment anyways.

The profile becomes Incremental Revenue when:
• Orita identifies them as engaged and changes their engagement status
• They receive an email and make a purchase