How does Orita work with De-anonymization tools?

De-anonymized profiles haven't explicitly opted in to receive email, so they tend to engage less than a brand's existing subscribers. Orita's engagement scoring ranks these profiles against the rest of the list so you can prioritize the ones most likely to engage and avoid dragging down overall performance.

We don't recommend de-anonymization tools for brands already dealing with low click rates or deliverability issues.