---
title: Is there a Grow segment for Orita SMS like there is for Orita Email?
description: Orita doesn't offer a Grow segment for SMS — most high-propensity SMS profiles already land in Highly Engaged. Engagement Scoring still applies across all five SMS engagement cohorts.
---

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# Is there a Grow segment for Orita SMS like there is for Orita Email?

No - SMS subscriber lists are typically much smaller than email lists, and in practice most high-propensity-to-purchase SMS profiles already fall inside the *Highly Engaged* SMS segment, so a separate Grow segment wouldn't add meaningful incremental audience.

The rest of SMS segmentation mirrors email: profiles are scored and placed into Highly, Moderately, Slightly, Rarely, and Not Engaged SMS cohorts.

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