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How to send to specific Engagement Level segments?

When we enable the Engagement Levels feature, each profile in your Klaviyo account will receive a custom profile property called orita_engagement_level. This property categorizes profiles into five cohorts:

  • Highly Engaged
  • Moderately Engaged
  • Slightly Engaged
  • Rarely Engaged
  • Not Engaged

Here's how you can send to each segment: 

First create segments based on engagement levels:

  1. In Klaviyo, go to the Lists & Segments section.
  2. Click Create List / Segment and choose Segment.
  3. Set the condition: Properties about someone 
  4. Select > equals orita_engagement_level
  5. Select the engagement level you wish to target, ex highly_engaged
  6. Repeat this for each engagement level you wish to target.