When we enable the Engagement Levels feature, each profile in your Klaviyo account will receive a custom profile property called orita_engagement_level. This property categorizes profiles into five cohorts:
- Highly Engaged
- Moderately Engaged
- Slightly Engaged
- Rarely Engaged
- Not Engaged
Here's how you can send to each segment:
First create segments based on engagement levels:
- In Klaviyo, go to the Lists & Segments section.
- Click Create List / Segment and choose Segment.
- Set the condition: Properties about someone
- Select > equals orita_engagement_level
- Select the engagement level you wish to target, ex highly_engaged
- Repeat this for each engagement level you wish to target.