Should Orita segments replace my existing business-as-usual segments for campaign sends, or should I layer them on top?

When starting with Orita, we'd recommend layering in Orita segments alongside your existing ones rather than replacing them. For example, if sending to an 90 Day Engaged segment, also include Orita Highly Engaged (to catch engaged profiles outside your time bound conditions) and exclude Orita Not Engaged (to avoid low-incremental-revenue sends).

Some longstanding customers eventually send exclusively to Orita segments, but that's not the recommended starting point.