What is Rescued Revenue?

Orita drives Rescued Revenue by unsuppressing profiles that you have previously list-cleaned once we identify a signal that they are a good candidate for email. You then email these profiles, they are re-engaged and convert. 

Many of our clients have consistent list-cleaning practices, or at least did at one point in time. While this is often a best practice for optimizing list performance, this one-way-door approach can cost revenue. If a profile is unengaged right now, does it mean they'll be unengaged in 6 months? In 12 months? These are the questions that are hard to answer without an ML tool designed to predict behavior and to adjust based on each profiles specific patterns and seasonality preferences. 

This is an essential part of optimizing your email program. You never have to worry about missing out on revenue from previously list-cleaned profiles, because we are combing through them on a daily basis to identify opportunity &  automatically unsuppress them when the time is right. 

Across the client base, we have found many instances of brands actually saving CAC by leveraging Orita to reacquire these lapsed customers through email rather than paying through another channel.