What is the Drafting Strategy, and how does it work?

The drafting strategy involves sending a campaign to your most engaged audience first (e.g., in the morning), then sending that same campaign to your slightly or rarely engaged groups 1-2 hours later.

Email providers like Gmail and Yahoo weigh early engagement signals heavily. When your Highly Engaged audience opens, scrolls, clicks, and replies to the first send, it warms up your sender reputation for that day's traffic. By the time you hit the slightly and rarely engaged groups later, you've already established positive engagement signals, reducing the chance of landing in spam or getting throttled.