How Does Orita's Bot Detection Work?

Orita can automatically identify, tag and suppress nonhuman profiles in your account within 24 hours of them entering your Klaviyo instance. 

What kinds of bots does Orita detect?

Orita can identify several types of problematic profiles, including:

• Automated sign-up bots

• List bombing attacks

• Burner or marketplace emails that aren't emailable

• Checkout bots

How does Orita detect bots?

Orita uses behavioral analysis, not simple rules like “hasn’t opened in X days.”
The system evaluates patterns across engagement, purchasing behavior, timing, and consistency to determine whether a profile behaves like a real person or not.

Exact detection logic and thresholds are proprietary and continuously evolving.

What happens when a profile is identified as a bot?

When a profile is identified as bot-like, it is automatically suppressed so it no longer receives marketing emails that could hurt performance or deliverability.

No manual action is required.

Can bots be permanently removed from my ESP?

Orita does not delete profiles from your ESP. This keeps your data intact while protecting your email program.

Will bot detection reduce my list size?

Your total list size in your ESP will not change, but the number of profiles you actively send to may decrease. This is expected and usually results in healthier engagement metrics over time.

Why did my engagement metrics change after enabling Orita?

If bots were previously included in sends, removing them often leads to:

• More accurate open and click rates

• Improved deliverability signals

• Cleaner performance reporting

Short-term fluctuations are normal as your list stabilizes depending on severity of bot issues.

Do I need to manage bot detection settings?

No. Bot detection runs automatically as part of Orita’s segmentation and does not require configuration or ongoing management.

Where can I see the bots Orita has identified?

• In your Orita Dashboard you can see a bot breakdown based on type of bot identified and suppressed 

• In Klaviyo you can leverage the Nonhuman profile property as follows: 
  • Property > Orita Status equals Nonhuman