---
title: Which revenue metric is being used for Orita Grow Audiences?
description: We primarily use the “Placed Order” metric to measure revenue for most brands. If the “Placed Metric” isn’t available for your brand, we’ll use a custom metric that aligns with your brand’s specific terminology and conversion event structure.
---

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# Which revenue metric is being used for Orita Grow Audiences?

We primarily use the “Placed Order” metric to measure revenue for most brands. If the “Placed Metric” isn’t available for your brand, we’ll use a custom metric that aligns with your brand’s specific terminology and conversion event structure. 

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- [Orita SMS](https://help.orita.ai/orita-sms?hsLang=en)

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