We run our models every day and update the profiles with a profile property called orita_status. The orita_status property will be updated with either of the following statuses:
suppressed(profile was suppressed by us)reactivated(profile was reactivated by us)nonhuman(profile is thought to be bot/junk/spam)holdout(profile is in a holdout group and therefore will not be touched by us)
During Onboarding, we create a segment in Klaviyo by the orita_status property, for each status option. This will allow you to understand what we are doing week over week, but also dictate what to do with certain profiles as they re-engage and get reactivated.
If you need to create them, here's what to do:
- In Klaviyo, go to “Audience” → “Lists & segments”
- Click “Create New” on the top right corner
- Click “Create segment”
- Add a name
- For Definition, choose the “properties about someone” condition
- Choose
orita_statusas the dimension → “equals” → choose status → type=text- Only statuses currently used within you audience will appear here. If you don’t have statuses on profiles yet, or only have a few, keep that in mind.