---
title: Engagement Levels | Help Center
description: Our Engagement Levels segment your entire Klaviyo email list into five shiny new cohorts for better segmentation and targeting.
---

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1. [Help Center](https://help.orita.ai/)
2. [Engagement Levels](https://help.orita.ai/engagement-levels)

# Engagement Levels

 Our Engagement Levels segment your entire Klaviyo email list into five shiny new cohorts for better segmentation and targeting.

- [What is an Orita Engagement Score?](https://help.orita.ai/what-is-an-orita-engagement-score)
- [Should Orita segments replace my existing business-as-usual segments for campaign sends, or should I layer them on top?](https://help.orita.ai/should-orita-segments-replace-my-existing-business-as-usual-segments-for-campaign-sends-or-should-i-layer-them-on-top)
- [What are Engagement Levels?](https://help.orita.ai/what-are-engagement-levels)
- [Can I customize Orita's Engagement Level segments?](https://help.orita.ai/can-i-customize-oritas-engagement-level-segments)
- [How should I target profiles in lower engagement levels (Rarely Engaged or Not Engaged)?](https://help.orita.ai/how-should-i-target-profiles-in-lower-engagement-levels-rarely-engaged-or-not-engaged)
- [What is the Drafting Strategy, and how does it work?](https://help.orita.ai/what-is-the-drafting-strategy-and-how-does-it-work)
- [How should I think about targeting each engagement level?](https://help.orita.ai/how-should-i-think-about-targeting-each-engagement-level)
- [Why does Orita’s Engagement for a profile sometimes differ from what I see in my own segments?](https://help.orita.ai/why-does-oritas-engagement-for-a-profile-sometimes-differ-from-what-i-see-in-my-own-segments)
- [How are the Engagement Levels defined?](https://help.orita.ai/how-are-the-engagement-levels-defined)
- [How will this impact my Klaviyo bill?](https://help.orita.ai/how-will-this-impact-my-klaviyo-bill)
- [How do Engagement Levels benefit my holiday campaigns?](https://help.orita.ai/how-does-the-engagement-level-benefit-my-holiday-campaigns)
- [How are the Engagement Levels calculated?](https://help.orita.ai/how-are-the-engagement-levels-calculated)
- [When are the Engagement Levels updated?](https://help.orita.ai/when-are-the-engagement-levels-updated)
- [What are the best practices for using Engagement Levels during Black Friday/Cyber Monday?](https://help.orita.ai/what-are-the-best-practices-for-using-engagement-level-during-black-friday/cyber-monday)
- [Should we always exclude the 'Not Engaged' Segment?](https://help.orita.ai/not-engaged-segment)
- [Why might Engagement Levels be delayed?](https://help.orita.ai/engagement-levels-delay)
- [What does the "coverage" percentage mean for each Engagement Level in the Orita dashboard?](https://help.orita.ai/what-does-the-coverage-percentage-mean-for-each-engagement-level)
- [How do I access and use my Engagement Levels?](https://help.orita.ai/sending-to-each-segment-with-engagement-levels)

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