Engagement Levels

Our Engagement Levels segment your entire Klaviyo email list into five shiny new cohorts for better segmentation and targeting.

• Can I customize Orita's Engagement Level segments?
• How should I target profiles in lower engagement levels (Rarely Engaged or Not Engaged)?
• What is the Drafting Strategy, and how does it work?
• How should I think about targeting each engagement level?
• Why does Orita’s Engagement for a profile sometimes differ from what I see in my own segments?
• Should Orita segments replace my existing business-as-usual segments for campaign sends, or should I layer them on top?
• What are Engagement Levels?
• How are the Engagement Levels defined?
• How will this impact my Klaviyo bill?
• How do Engagement Levels benefit my holiday campaigns?
• How are the Engagement Levels calculated?
• What happens to profiles in the lower cohorts (Rarely Engaged or Not Engaged)?
• When are the Engagement Levels updated?
• How do I access and use my Engagement Levels?
• What are the best practices for using Engagement Levels during Black Friday/Cyber Monday?
• Should we always exclude the 'Not Engaged' Segment?
• Why might Engagement Levels be delayed?
• What does the "coverage" percentage mean for each Engagement Level in the Orita dashboard?
• How do I access and use my Engagement Levels?