Is Holiday List Opening and Engagement Level required, or can I choose not to use it?

Both Holiday List Opening and Engagement Level are optional features that allow your brand to take more control over list management during the holiday season. By default, Orita Platform may open up your list based on the model's recommendations to optimize reach. However, by opting into these features, your brand can actively manage which profiles to target, prioritize more engaged profiles, and minimize risks to deliverability. If you choose not to opt in, Orita Platform will handle list opening automatically based on model predictions and your usual suppression settings in Klaviyo.