Orita Grow Audiences

Orita Grow Audiences is a set of bespoke machine learning models, built brand-by-brand, that help you achieve a goal.

• What is Orita Grow Audiences?
• How does Orita Grow Audiences work?
• How do I get started?
• How long does it take to receive my first list?
• How frequently do I receive updated lists?
• How soon after receiving the list should I use it?
• Can I select the day I receive my Grow Audiences list?
• What happens if I don’t email a list right away?
• What type of content works best with Orita Grow Audiences?
• Should I apply any segmentation or filtering to the Grow Audiences list?
• What metrics can I expect to improve by using Orita Grow Audiences?
• Can I use the Grow Audiences List for other channels like SMS?
• How is the Orita Grow Audiences model trained?
• Which revenue metric is being used for Orita Grow Audiences?
• How is attribution calculated for the revenue metric ?
• How is lift calculated for Orita Grow Audiences?