How does Orita Grow Audiences work?
Orita Grow Audiences leverages machine learning to identify customers who are most likely to purchase right now if emailed. It analyzes multiple data points, such as site activity, email engagement, and shopping behaviors, etc. to generate lists of high-intent customers. These lists are refreshed weekly and delivered directly to your email platform (e.g., Klaviyo), where you can quickly integrate them into your existing campaigns.