Orita Grow Audiences is a set of bespoke machine learning models, built brand-by-brand, that help you achieve a goal. Right now, that goal is to make more monies!
We give our clients lists of their most engaged profiles. The goal is not to replace your segmentation strategy, but to augment it and fill in any cracks that might exist.
Over time you’ll see us add new models, e.g.
- “top 25% of Outlook email addresses”, to help you rebuild your reputation with an inbox provider
- “Most likely to become subscribers” for those of you who have subscription products”
- “Profiles that have unsubscribed (i.e. you can’t email them) who nonetheless are engaged, and are ripe for a text, postcard or ad”
What other objectives would you want us to solve for??
While Orita Grow Audiences is very complex under the hood (math!) it’s meant to be truly simple for our brands and agencies. We literally give you audience lists each week; you add these lists to your regularly-scheduled campaigns; and you make them monies!!!