What is Orita Grow?

Orita Grow is a segment in Klaviyo that includes profiles with the highest propensity to purchase if sent an email - updated weekly. 

This segment should be used in addition to your business as usual or inclusion of Orita's Highly Engaged segment as a way of filling the cracks in segmentation by findings those prospective buyers that would not have been included in your standard audience. 

This is one way we determine incremental impact of Orita - by capturing those profiles who the model tells us are in a buying cycle, but they may not be exhibiting such obvious signals (active on site in L30D, clicked in L14D, etc.).

The Orita Grow segment will overlap with other Orita Engagement Level segments. It identifies profiles from any engagement level that are showing a high likelihood to make a purchase if sent an email, even if they are not highly engaged with email generally. So a profile in Slightly Engaged or Rarely Engaged can appear in Grow if the model detects strong purchase signals that week.