How do Engagement Levels benefit my holiday campaigns?

Engagement Levels provides brands with valuable insights on whom to email based on the likelihood of engagement, factoring in open rates, click-through rates (CTRs), site activity, and purchases. During the holiday season, when brands often expand their email lists by including previously suppressed profiles to maximize reach, Engagement Levels enables effective targeting by prioritizing profiles with higher engagement potential. This approach helps mitigate the risks of over-emailing less engaged profiles, preserving deliverability and preventing list fatigue.