How does the Engagement Level benefit my holiday campaigns?

The Engagement Level empowers brands with more information on who to email based on likelihood of engaging based on open, click-through rates (CTRs), active on site, and purchases. During the holiday season, brands often open up their full email lists, including previously suppressed profiles, in order to maximize reach. The Engagement Level gives you a way to still target effectively by prioritizing profiles with higher engagement potential, even as you unsuppress and expand your list. This approach helps mitigate the risks of over-emailing less engaged profiles, preserving deliverability and preventing list fatigue.