Maximize Campaign Revenue with AI Customer Segmentation
Orita makes your email marketing smarter by using machine learning to help you reach the right people at the right time. It works behind the scenes in Klaviyo to find incremental revenue, protect your deliverability, and make every send count.
Here’s how Orita does it:
1. Suppressions & Reactivations
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What it is: Orita automatically pauses people likely to unsubscribe or mark emails as spam and brings them back when they’re ready to re-engage.
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Why it matters: Protects your sender reputation, improves long-term list health, and saves time by managing deliverability for you.
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Action: No manual work needed. If someone is reactivated, consider including them in a warm-up flow or your top-performing campaigns.
2. Grow Audiences
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What it is: A weekly list of profiles outside your usual segments who show a strong likelihood to purchase.
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Why it matters: Unlocks incremental revenue that standard segmentation misses, helping you make the most of your existing list.
3. Engagement Levels
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What it is: Dynamic segments that adapt to how frequently each profile wants to hear from you.
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Why it matters: Protects deliverability and optimizes performance by matching send cadence to individual engagement preferences.