When you connect your Shopify and Klaviyo platforms to Orita, we build a comprehensive machine learning model. This model scrutinizes all the touchpoints with your customers, including transactions, abandoned carts, opens, clicks, and more.
The result is a precise model that unveils how customers are interacting with your brand. It identifies customers who are losing interest and those who are likely to re-engage. This process typically leads to a reduction in the number of emails sent while maintaining essentially the same number of clicks. This translates to fewer unsubscribes, less spam marking, and improved deliverability.
On average, brands experience a decrease in email volume by 25-35%, resulting in cost savings and contributing to maintaining a healthy relationship with your customers.