Engagement Levels

Our new Engagement Levels segments your entire Klaviyo email list into five shiny new cohorts for better segmentation and targeting.

• What are Engagement Levels?
• How are the Engagement Levels defined?
• Is the Holiday List Opening and Engagement Levels feature required, or can I choose not to use it?
• How will this impact my Klaviyo bill?
• How do Engagement Levels benefit my holiday campaigns?
• How are the Engagement Levels calculated?
• What happens to profiles in the lower cohorts (Rarely Engaged or Not Engaged)?
• When are the Engagement Levels updated?
• How do I access and use my Engagement Levels?
• What are the best practices for using Engagement Levels during Black Friday/Cyber Monday?
• How to send to specific Engagement Level segments?