What data do you look at? What does Klaviyo show you that I can’t see myself?

Orita harnesses the interplay of various metrics such as opens, clicks, time spent on site, purchases, and overlays, along with factors like loyalty and returns. While each of these individual data points may seem insignificant on its own, when combined, they form a comprehensive profile of a shopper. This approach is akin to ChatGPT, where we can generate responses using a chatbot, but the true value lies in our ability to provide these responses swiftly and in real-time. This rapid and dynamic processing is the essence of the value Orita delivers to brands.