This is up to you! We run our models every week and update the profiles with an attribute called orita_status. The orita_status attribute will be updated with either of the following statuses:
suppressed(profile was suppressed by us)reactivated(profile was reactivated by us)nonhuman(profile is suspected to be junk/spam)duplicate(profile is suspected to be a duplicate account)holdout(profile is in a holdout group and will not be touched by us)null(profile that we have not yet modified)
You can create a segment in Klaviyo based on the orita_status attribute for each status option. This will enable you to comprehend our actions week over week and determine what to do with certain profiles as they re-engage and get reactivated.
Some brands use our reactivation status to build flows/segments in addition to what they already have. Think of it as another signal of engagement just like what you get from RevenueRoll, Elevar, BlackCrow, etc.
In order to make sure reactivated profiles are getting emails, you'll want to set up a flow initiated by a trigger from the orita_status event: reactivated
It's important to remember that when monitoring and managing profiles in your account, we are not moving them in and out of segments or making any changes necessarily to how your emailing instances are set up.
Orita’s recommendations are temporary and do not change the consent status of the profile. When a profile is reactivated, it will simply enter any existing segment or flow logic you have set up where it meets the criteria.