What is Orita Deliver?

What is Orita Deliver?
What is Orita Deliver? it's the answer to all of your dreams! If, um, you dream a lot about email marketing and how to get into the main inbox of your customers and not promotions or spam. That's what you dream about yeah? To improve your deliverability - and thus your "inbox placement", i.e. main inbox > promotions > spam - you need to improve all of the Input Metrics that Gmail, Yahoo Mail, and the other inbox providers look at. Best-in-class senders have many of the following attributes

high click rates on their emails
low unsubscribe rates
low spam rates

Orita Deliver is our core product that helps improve those metrics, so you can get into the main inbox. We ingest all of a brand's email data (i.e. Klaviyo, Iterable, Yotpo, Braze, Sendlane, etc.) and we build a custom model for each-and-every brand. To grossly simplify things, the output of a brand's model is effectively a recommendation that separates those who should receive a model, and those who should not. We don't tell you how to create content - you and your agency are great at building a brand! We don't tell you what your segments should be - you and your agency are awesome at that. We just are really good at telling you what customers are pumped to receive your emails, and which ones aren't. A few important notes ...

Orita Deliver is not a list cleaning tool. Engagement changes often, so folks who we show as "unengaged" at one point, might become engaged a day, week, month, or quarter later. Think of us as a two-way door, we move people into and out of email based on their signal
When you don't over email, you lower the risk of folks unsubscribing. We know this as consumers - no matter how much I love a brand, if they send me too many emails or send at the wrong time, I might unsubscribe.
We're not changing "consent status". We just temporarily pause folks from receiving emails, we don't remove them from your list
It just works. Really. You can go about your business as usual and we'll just flow people into and out of email in the background

Orita Deliver works really well with Orita Protect, which is our bot identification product. Learn more about Orita Protect here.