When we connect to your data, we look closely at the entire population of profiles that we can access which includes both active and suppressed. Monitoring the suppressed lists allows us to keep track of any signs of engagement, historical/seasonal predictions of engagement and allows us to constantly test, and probe that population to see if anyone is ready to start hearing from you again. Everyone has potential to return! Even if they visit your website for the first time in 3 years, we’ll know.
Should you only want us to manage your active list, or more specifically, should you want us to exclude a certain list from our models, we can whitelist any domains or lists you provide. Just chat with the Customer Experience team!