We don’t have any perspective on how fast or frequently a status should change. The typical experience usually looks something like this:
- If someone is engaged and truly active, it’s unlikely their status will change to suppressed. You want to email folks who are engaged with email, and we’re definitely not trying to save you $0.01 and risking a sale.
- If someone is suppressed, they’ll re-enter “engaged” status for one of three reasons
- Direct signal they want to hear from the brand, be it a click or some other activities that show engagement (e.g. time on site, leaving a review, etc.)
- They re-enter their “engagement window” with the brand, i.e. it’s been an appropriate amount of time relative to how other consumers engage with the brand, so the profile should be reactivated
- We’re a data science team, and they’re caught up in some random sampling that we do to always improve our models
- Regardless, the soonest a change will happen is within one day.
- Remember - suppression is not forever! We are not changing marketing consent