We're obsessed with data, so we'll always be using it to make sure our models are world-class and working the way we expect. In the first month of working with us, while our models are getting acquainted with your data, we always have a holdout group to compare and confirm what we’re recommending is working.
We do it to be extra conservative and cautious, but we’re also down to throw caution to the wind. If you don’t need a 30 day a/b test, and want to get to suppressing unengaged profiles faster, let us know!
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